Why do people buy self-help books? Most readers buy books to solve problems or help meet a need. For example, when I started talking at a price that I bought a couple of popular books on the speech.
Browsing in the bookstore, I was attracted to Lilyan Wilder’s book “7 Steps to Fearless talk” I read the back cover. I realized that I could help with 7 easy steps. I skimmed the table of contents, read a few lines and immediately liked his style easy to read. It was in my shopping cart.
Because I wanted to hear from several authorities on the subject, I took another book by R. Nido Qubein, “How to Be a Great Communicator: In Person on paper and on the podium.” His cover design was white with clean lines and a nice picture of him in the front.
His writing style was not as easy to read, but it was still in my shopping cart as well. Which brings us back to my original point, people buy self-help books to solve problems. To identify your target market, identify a problem they have and the solution, course.
Problems come in all shapes and sizes. Usually a general category problem applies to all markets.
Hobbies.
Is your tennis game, golf game, bridge game as good as you’d like? Are you considering taking to ride? Want to improve your computer skills? Whatever the case, his desire to improve or change their level of performance we consider the problem.
Earma Brown, 12 year author and business owner
helps small business owners and writers who want to write their best book now! Earma mentors other writers and business professionals through her monthly ezine “iScribe.” Send any email to iscribe@bookwritinghelp.com for free mini-course “Jumpstart Writing Your Book” or visit her at http://www.bookwritinghelp.com
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